2 posts tagged “pop culture”
Fact: Beer ads = hot chicks
Fact: No alcohol = pregnant women
Therefore, an idea: Ads for non-alcoholic beer = pregnant hot chicks
As much as these ads by Brazilian beermakers Nova Schin are entertaining and, I guess, provocative, they rub me the wrong way. I can’t figure out who the target audience is. Guys who are into pregnant chicks? Or the pregnant women who still want to party? Are these hot pregnant chicks still single? And who exactly are they hot for - their significant others? I am really confused.
The cliché adjectives that come with pregnant are glowing, loving, wholesome, decent (not to mention bloated, exhausted and hormonal). The hot pregnant beer chicks are none of that, and the only responsibility that they have taken on is that they don’t drink real beer anymore – but everything else stays the same: the flirting, the barely covered bodies, the ready-to-party attitude. Yes, these ads made me look twice, but I don’t think that the Frankenstein Photoshop constructs were a very bright idea.
Up until now I considered myself a blogging voyeur – I would read other people’s blogs, but stayed away from using this form of communication to share my own mental sparks. The email and mobile were fulfilling my communication needs just fine, at least so I thought. The truth is that I was being a dinosaur. Anyone who doesn’t have a blog is not keeping up with the cultural zeitgeist. Same as not having an email address in 1997, a cell phone in 2000, a digital camera in 2002...
The part that fascinates me is how acceptable is to share
your personal details in a blog with – everyone. This level of intimacy used to be reserved
only for close family and friends. But now, from baby pictures, family dramas
to health stories, daily details are offered to the world, often with audio and video included. Is it all just
going to Andy Warhol's 15 minutes of fame? Or is recording our existence online
validating our individualism?
