2 posts tagged “advertising”
Fact: Beer ads = hot chicks
Fact: No alcohol = pregnant women
Therefore, an idea: Ads for non-alcoholic beer = pregnant hot chicks
As much as these ads by Brazilian beermakers Nova Schin are entertaining and, I guess, provocative, they rub me the wrong way. I can’t figure out who the target audience is. Guys who are into pregnant chicks? Or the pregnant women who still want to party? Are these hot pregnant chicks still single? And who exactly are they hot for - their significant others? I am really confused.
The cliché adjectives that come with pregnant are glowing, loving, wholesome, decent (not to mention bloated, exhausted and hormonal). The hot pregnant beer chicks are none of that, and the only responsibility that they have taken on is that they don’t drink real beer anymore – but everything else stays the same: the flirting, the barely covered bodies, the ready-to-party attitude. Yes, these ads made me look twice, but I don’t think that the Frankenstein Photoshop constructs were a very bright idea.
Some cool advertising stuff coming from Madison for a regional pizza franchise.
Full article: nyt.com
"The campaign, by the Shine Advertising Company in Madison, Wis., is intended to give Topper’s a more playful and contemporary image, the better to appeal to the primary consumer groups that order pizza to go: the members of Generation Y, ages 18 to 24, and the Generation X cohort, ages 25 to 34."
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