Kick-ass pizza makeover
Some cool advertising stuff coming from Madison for a regional pizza franchise.
Full article: nyt.com
"The campaign, by the Shine Advertising Company in Madison, Wis., is intended to give Topper’s a more playful and contemporary image, the better to appeal to the primary consumer groups that order pizza to go: the members of Generation Y, ages 18 to 24, and the Generation X cohort, ages 25 to 34."
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