Drink beer while pregnant

Fact: Beer ads = hot chicks

Fact: No alcohol = pregnant women

Therefore, an idea: Ads for non-alcoholic beer = pregnant hot chicks

Nova Shin beer

1 comment

As much as these ads by Brazilian beermakers Nova Schin are entertaining and, I guess, provocative, they rub me the wrong way. I can’t figure out who the target audience is. Guys who are into pregnant chicks? Or the pregnant women who still want to party? Are these hot pregnant chicks still single? And who exactly are they hot for - their significant others? I am really confused.

The cliché adjectives that come with pregnant are glowing, loving, wholesome, decent (not to mention bloated, exhausted and hormonal). The hot pregnant beer chicks are none of that, and the only responsibility that they have taken on is that they don’t drink real beer anymore – but everything else stays the same: the flirting, the barely covered bodies, the ready-to-party attitude. Yes, these ads made me look twice, but I don’t think that the Frankenstein Photoshop constructs were a very bright idea.